Fundraising? – 3 top tips


Sponsorship is the key to ANY charity function, be it a small event or a large one. If you can cover your initial costs with sponsorship, then everything raised on the night and through ticket sales will go to your charity.

Get your local press on board and make a mention of every company that sponsors your evening. You might also want to mention them on the banners, advertising posters, tickets,or a logo within the guest hand out or on a poster at the venue.

Although everyone hates begging, if you never ask, you never get.

So put yourself out there a bit. Ask around, offer companies that sponsor you a free ticket as thanks and ALWAYS remember to thank them twice. Once as soon as their sponsorship arrives, and again after the event to tell them how much you raised as a result of their support. Two letters of thanks will make it much more likely that you’ll get a positive response next time around, and also they are likely to display your letter to their customers which means your charity get’s publicity too.


When it comes to running your night – don’t forget the additional revenue you can use towards your charity by running a raffle.

Again – sponsorship is the key. Write to your local companies, or ask around friends and family to obtain raffle prizes.

Also… and here’s a great tip… sell more than one colour of raffle ticket!

Strange but true… if you have 1 strip then people will buy 1 strip. If you have 3 different coloured strips then people will by 3 strips of tickets, if you have 5 different coloured strips then people will by 5 strips. It doesn’t seem to be dependent on the price of the ticket! It’s the colour! People feel they have more chance of winning if they have a selection of coloured tickets.

So NEVER have just one book of raffle tickets, always have 4-6 books! You can reuse any left overs next time around!

The KISS principle.

(Keep it Simple Stupid! – for those that aren’t familiar with the acronym.)

It’s easy to be talked into running an event. There are a host of reasons why a “big” event seems like the best plan. But cost it out!!

Don’t be flattered into running something!

If you don’t need the publicity for your charity – if it’s purely a case of raising a bit of money – then think simple. And don’t waste a lot of time organising something that will bring in a net profit of less then your time is worth!

You might make more money from simple sponsorship (e.g. sponsored silences) or selling name cards or quiz sheets, and they are far, far simpler to organise then a charity ball!

Where I live there is always a bunch of cryptic quizzes doing the rounds and we all get drawn into them. They promote lively discussion in the staff rooms and at 50p or a £1 a go, you can quickly make £50 with minimal effort.


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Flexible and fun!

We contacted Red-Herring-Games for a party for a special occasion. Why going to restaurants to eat is the preferred activity to mark milestones is beyond me and my friends.   The choice of mystery was obvious, looking at the options from New Zealand on the web Red Herring stuck out from the international options.  A quick look at the site and games showed subtlety as well a range of choices.  The numbers you could have for each evening was important,  Red Herring had scaling options a good range of scenarios but most importantly were Jo and team being flexible, responsive and helpful.

Rachel McWilliam, Arts Development Officer, Lincs Inspire

Thank you Red Herring Games for the marvellous 'Murder!  Cargo Connections?' event that you organised for us as part of Museums at Night at the Fishing Heritage Centre in Grimsby. The whole evening went so well and was brilliant fun.  I know from all the feedback that our visitors had a fantastic time. It was really good working with you and I have no doubt that we will do again in the not too distant future.  

A. Nonymous (council employee)

I would like to thank you and your colleague for helping contribute towards our successful conference last month.  Everyone really seemed to enjoy the evening and it was rewarding that so many delegates were able to participate in addition to the main "Actors".  Our conference evaluation froms included the following comments:
  • "Enjoyed the evening entertainment!"
  • The evening entertainment was great and the confusion made it great fun!"
With thanks and best wishes.

Sarah Spencer (Cleethorpes Chronicle)

I had no idea what to expect before purchasing a ticket for Old, New, Borrowed, Blue, which was being staged at a nearby hotel, and feared it might involve taking part in some way. However thankfully for me no acting was necessary, just some amateur sleuthing. "Wedding guests" of which I was one, were called upon to move from room to room in the hotel in groups, questioning a number of possible murderers with the aim of solving the mystery of the dead bridegroom. The interviewees were really fun characters and gave us all some good laughs. Of course they all had motives and it was a case of identifying the shiftiest. The wedding theme was particularly good, as it fitted well with the venue, the buffet that was part of the evening (with a wedding cake in the middle) and the fact that everyone had been able to dress up to fit in without going to the trouble of fancy dress. I didn't think I had enough "evidence" to actually accuse anyone but later regretted not even writing down my first guess as it wouldn't have been too far off the mark. The evening was great fun and everyone seemed to enjoy it and take part. I would definitely recommend Old, New, Borrowed, Blue as good for getting even reluctant or first-time mystery party-goers involved.  

Alan Young (Personal Touch Mortgages)

What a cracking nights entertainment! We don't get out much nowadays with 2 kids and this was exactly what we were looking for in a good night out. Lots of fun with tongue firmly in cheek and everyone kept guessing whodunnit right to the very end. Would definitely attend another!!!!!  


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