Red Herring Games Expand into USA
The Small Award Winning Murder Mystery firm Red Herring Games LTD have today announced an expansion of their operations in the USA with the contracting of two third party logistics firms to handle their overseas market.
Cosykiller wins international market
“Our murder mystery subscription box has been a big hit over in the USA” said Managing Director Jo Smedley. “We had no idea it was going to get so popular so quickly.”Cosykiller has seen a massive 1000% growth in the last year, with sales both in their home market and overseas doubling, doubling and doubling again within the last year.”
Cosykiller is really finding a niche among the puzzle enthusiasts” Jo Smedley said. The unique annual subscription gives players the chance to investigate a fictional cold case set in the past. Constructed very much in the vein of an Agatha Christie novel, but one which allows players to follow their own path in the detection, this murder mystery subscription blends the best of role play, puzzles and scrapbooking. With unique memorabilia and scents accompanying the monthly boxes of clues.
“The subscription box program is quite complicated” said Jo Smedley,” with different players on different boxes each month. We needed to find the right third party logistics firm who could support us expand. We tried using the same firm who handles our Amazon fullfillment, but it was just too difficult for them to coordinate, which is why we’ve contracted another small business in the USA to work with us on the project.”
3PL storage essential for USA Amazon expansion.
“Fullfilled by Amazon has helped us reach into the USA with our murder mystery dinner party games.” Jo Smedley said. “But maintaining the right level of stock in their warehouse has proved a challenge.”
Amazon offers UK sellers a unique and easy way to reach the USA market, but without several years of sales in the USA it’s hard for UK companies to predict how much stock to maintain at the warehouse.
“Amazon has software algorithms which try to predict how much to send into the warehousing in the USA. But their figures are wildly inaccurate. They request over 500, you send in 500 and within 2 months they tell you they’re overstocked in a line and you have to remove stock. If a firm is serious about USA expansion, they’ll need a 3PL partner to help them keep their Amazon overstock to a minimum level.”
Although Amazon encourages overseas sales, their platform isn’t the easiest to navigate and use. Help is available from the platform itself, and from 3rd party support firms who offer training and advice, and even maintain amazon stores on your behalf.
“It’s doubled our sales figures” Jo Smedley said, “But it’s not been easy and in 2018 we appointed a full time member of staff specifically to organise our Amazon logistics within the firm.”
We’re presently working with Future Forwarding, a firm based both in the UK and the USA to help support our Amazon fulfillment.
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Prestige Murder Mysteries – for International VIPs
“We launched our international VIP event company in January” Jo Smedley said. “We’ve already worked in Hawaii and Egypt providing quality events to overseas VIP customers.”
Prestige Murder Mysteries is the new face of VIP eventing for Red Herring Games.
“VIP customers need a hands-on dedicated team to support their events. Their events often require custom writing, and bespoke event provision. As a result we decided to launch a dedicated event company which will only organise and run 4 events per year. This reflects the extra time these events take to write, organise and run.”
Prestige Murder Mysteries has it’s own website and it’s own contact number, and the price is reflective of the quality.
“We’ve designed events for the Agatha Christie Foundation as well as lots of other big name clients.” Jo Smedley said. “We wanted a brand to reflect that, which is why Prestige was launched.”
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